From the Washington Post:

It’s not very often that anyone compares a Brad Pitt movie to a worldwide pandemic, but that’s what’s happening in the world of fly-fishing. While other businesses try to dig themselves out from the damaging effects of the novel coronavirus and quarantine, many fly-fishing shops across the country are noticing a different trend: Business is booming.

“We’ve been doing this for 160 years, and the last time we saw a push this big was when Brad Pitt made ‘A River Runs Through It,’ ” says Simon Perkins, the newly appointed president of fly-fishing giant Orvis. The movie was based on the book of the same name by Norman Maclean.